Why Does My Colour Analyst Wear a White Coat?

The white coat worn by your colour analyst isn’t just a symbol of professionalism—it plays a crucial role in ensuring a precise personal colour analysis. In the colour analysis process, every detail can influence how shades are perceived, so nothing is left to chance.

How Colours Interact in Personal Colour Analysis

Colours are never perceived in isolation—they are always influenced by their surroundings, a phenomenon known as simultaneous contrast in colour theory. For example, a cool colour next to a warm one can appear warmer, and vice versa. That’s why the client wears a white coat during the analysis, and coloured hair is covered, to neutralize any distractions.

However, it’s often overlooked how much the colour worn by the colour analyst can also affect the analysis. As the first colour in the background, it can significantly alter the perception of the colours being tested. This is why the colour analyst’s coat is essential—it is visually “silent,” allowing every colour to show its true nature. This way, both you and your analyst can clearly see which colours highlight your natural beauty. White reflects light and doesn’t blend with other hues, creating a neutral environment where each colour can shine.

What Does "Seeing Colours Correctly" Mean in Personal Colour Analysis?

During your personal colour analysis, we’re not just looking for shades that look nice on you, but those that truly respect and highlight all your natural beauty. This is why your colour analyst wears a coat that is visually “silent”—it ensures that all focus remains on you. Colour analysis is a process of discovering authenticity, and the white coat, among other things, allows the colours to tell their story—clearly and truthfully.